You Made a Great Video. Now What?
You made a great video. Now what?
This is where most small businesses stall. They invest in video production, upload to YouTube or post on Facebook once, and wonder why nothing happened. The problem isn't the video — it's the lack of a distribution strategy.
Buzz Cue's video marketing service turns your video content into a working system. We handle the strategy, optimization, distribution, repurposing, and follow-up that makes video actually drive leads and customers.
What's Included
Strategy & Scripting
Every video needs a purpose before it needs a camera. We start with your business goals and work backwards:
- What's the video supposed to accomplish? (awareness, trust, conversion)
- Who's watching? (new prospects, existing leads, past customers)
- Where will it live? (YouTube, website, social, email, ads)
- What's the call to action?
We create content calendars, talking points, and scripts that align with your SEO strategy and overall marketing goals. No random content — everything connects.
Editing & Repurposing
One video shoot should produce weeks of content. We take your footage and create:
- Full-length video for YouTube or your website
- Short clips (15–60 seconds) for Reels, Shorts, and TikTok
- Quote cards and text overlays for social feeds
- Audiograms for podcast-style content
- Thumbnail and title optimization for every platform
- Blog post from the video transcript
Maximum mileage from every minute of footage. Short-form video gets 880+ monthly searches — your customers are consuming this format daily.
YouTube Optimization
YouTube is the second largest search engine in the world. It's also owned by Google, which means YouTube videos frequently show up in regular Google search results. We optimize for both:
- Keyword research for YouTube-specific search intent
- SEO-optimized titles, descriptions, and tags
- Custom thumbnail design
- Playlist organization and channel structure
- End screens and cards for engagement
- Community tab strategy
A well-optimized YouTube channel compounds over time. Videos you publish today can drive traffic for years.
Video Landing Pages
We build dedicated pages on your website that feature your videos with:
- SEO-optimized content surrounding the video
- Clear calls to action
- Lead capture forms
- Conversion tracking so you know what's working
A video on a landing page can increase conversions by up to 80%. We make sure it's working for you, not just sitting there.
Follow-Up Campaigns
Video doesn't stop at "post and pray." We integrate video into:
- Email sequences — Video thumbnails in nurture emails get 2–3x higher click rates
- Retargeting ads — Show video ads to people who already visited your site
- Social campaigns — Boosted video posts to local audiences
- Google Business Profile posts — Video content in your GBP listing
Production + Marketing: Better Together
Our video production and video marketing services are designed to work as a system. Production creates the raw material. Marketing turns it into results.
You can use either service independently — we're happy to market videos you've already produced, or produce videos for you to distribute yourself. But the businesses that see the biggest ROI use both.
| Scenario | What You Get |
|---|---|
| Production only | Great videos. You handle distribution. |
| Marketing only | We optimize and distribute your existing content. |
| Production + Marketing | End-to-end system. We create, optimize, distribute, track, and refine. Maximum ROI. |
Distribution Channels We Manage
- YouTube — Long-form, Shorts, community
- Facebook — Native video, Reels, Stories
- Instagram — Reels, Stories, feed posts
- TikTok — Short-form content
- LinkedIn — B2B and professional content
- Google Business Profile — Business listing video
- Your website — Embedded with SEO optimization
- Email — Campaign integration
Frequently Asked Questions
What's the difference between video production and video marketing?
Production is making the video. Marketing is getting it in front of the right people. Production without distribution is like printing flyers and leaving them in your garage. We handle both.
Which platforms should my business be on?
Depends on your customers. For most Kitsap County businesses, YouTube + Facebook are the foundation. Instagram and TikTok work well for consumer-facing businesses. We build a strategy based on where your specific audience spends time.
How many videos per month do I need?
Consistency beats volume. 4–8 short-form pieces per month plus 1–2 longer videos per quarter builds real momentum without burning you out.
Can you repurpose one video into multiple pieces?
That's our specialty. One 3-minute brand video becomes 4–6 short clips, quote graphics, blog content, email content, and social posts. Maximum value from every shoot.
Do I need professional videos, or can you work with phone footage?
Both. Professional footage from our production service gets the best results, but we can edit and optimize quality phone footage, screen recordings, and existing content. Start where you are.