The 3 Spots That Get 42% of All Local Clicks
When someone searches for a service in Kitsap County, Google shows a map with three businesses before any website results. That's the Local Pack — and it gets 42% of all clicks for local searches.
Your Google Business Profile is what determines whether you're in those three spots or invisible. We optimize it to put you there.
Why Your Google Business Profile Is Your Most Important Marketing Asset
Think about how you find local businesses. You search, you look at the map results, you check reviews, you click "call" or "directions." That entire journey happens on Google — and your GBP is the storefront.
A fully optimized GBP gives you:
- Map Pack visibility — Show up for "near me" and location-based searches
- Direct calls — Customers call straight from the listing without visiting your website
- Direction requests — Foot traffic for brick-and-mortar businesses
- Review showcase — Social proof right at the point of decision
- Free traffic — No ad spend required
For most Kitsap County small businesses, GBP drives more leads than their website. Yet most profiles are barely optimized.
What We Optimize
Profile Foundation
- Primary & secondary categories — Choosing the right categories is the single biggest ranking factor. Most businesses get this wrong.
- Business description — 750 characters of keyword-rich, compelling copy
- Service list — Every service with descriptions and pricing (if applicable)
- Service area — Precise geographic targeting for Kitsap County and surrounding areas
- Attributes — Every applicable attribute checked (women-owned, veteran-owned, wheelchair accessible, etc.)
- Hours — Accurate and updated for holidays/special hours
Visual Content
- 20+ high-quality photos — Team, office/storefront, work examples, products
- Cover photo and logo — Optimized for display across devices
- Video — GBP profiles with video get 2x more engagement
- Geo-tagged images — Photos with location data embedded for extra local signals
Weekly GBP Posts
Google rewards active profiles. We create and publish weekly posts:
- Updates — News, tips, and announcements
- Offers — Special promotions with clear CTAs
- Events — Local events, workshops, community involvement
- Product highlights — Featured services or new offerings
Q&A Management
The Q&A section is an underused ranking opportunity. We:
- Seed 10+ questions with detailed answers targeting common search queries
- Monitor for new questions and respond quickly
- Use Q&A as additional keyword-rich content on your profile
Review Strategy
Reviews are critical for both rankings and conversions. Our GBP optimization includes:
- Review generation system setup
- Direct review link creation
- Review response templates
- Review monitoring and alerts
Learn more: How to Get More Google Reviews
The Supporting Signals That Make GBP Work
A great profile alone isn't enough. Google also looks at:
- Citation consistency — Your business info must match across every directory (our Local SEO service handles this)
- Website quality — A fast, well-structured website with local content
- Review velocity — Steady flow of new reviews, not a burst and then silence
- Behavioral signals — How many people click your listing, call, get directions
- Proximity — How close you are to the searcher (you can't change this, but you can maximize everything else)
We build all of these signals as part of our comprehensive local SEO service.
Common Problems We Fix
"My business doesn't show up on Google Maps"
Usually caused by: unverified profile, wrong category, suspended listing, or competitors with much stronger signals. We diagnose and fix.
"I have a profile but I'm not in the Map Pack"
Having a profile ≠ being optimized. Most profiles use default settings and are missing 60-80% of available optimization opportunities.
"I'm showing up for the wrong searches"
Category and service configuration issues. We align your profile with the searches your customers actually make.
"Competitors with fewer reviews rank above me"
Reviews matter, but they're one of many factors. Often the issue is citation inconsistency, missing categories, or a competitor's website sending stronger local signals.
Service Area
We optimize Google Business Profiles for businesses throughout Kitsap County:
Frequently Asked Questions
How do I set up a Google Business Profile?
Go to business.google.com, enter your business info, and verify ownership. But claiming is step one — optimization is what determines whether you rank. We handle the full setup and optimization.
How long does it take to rank in the Map Pack?
Some businesses see improvements within 30 days. Competitive markets may take 2–3 months. Consistent posting, reviews, and citation building accelerate results.
Is Google Business Profile free?
Yes, the profile itself is free from Google. Optimization expertise, ongoing content, review management, and supporting signals are what cost money — and what make the difference.
Why is my business not showing on Google Maps?
Common causes: unverified/suspended profile, wrong categories, inconsistent business info across the web, few reviews, no recent activity, or strong competitors. We diagnose your specific situation. Get a free audit →
How often should I post on GBP?
At minimum once per week. Google favors active profiles. We handle this for you with a mix of updates, offers, and local content.