Case Study — Real Estate
From Zero Web Presence to a Fully Optimized Real Estate Brand
Nolan Reynolds is a Windermere realtor based in Silverdale, WA with over 25 years of deep roots in Kitsap County. He specializes in helping sellers get maximum exposure through a marketing strategy that combines professional videography, photography, and digital marketing.
The problem: his online presence didn't reflect his expertise. He had no dedicated website, no SEO presence, and no way for buyers and sellers searching online to find him — despite being one of the most experienced agents in the county.
In a single focused engagement, Buzz Cue built the complete digital foundation from scratch.
The Challenge
Nolan had 25 years of knowledge and relationships. What he was missing:
- No website — Buyers and sellers searching for a Kitsap County realtor couldn't find him
- No local search visibility — Zero presence in Google Maps or organic results for any real estate search terms
- No content — No neighborhood guides, no market insights, no educational resources that demonstrate expertise to potential clients
- No lead capture — Even people who found him had no easy way to request a home valuation or get in touch
- Military relocation opportunity untapped — Kitsap County's PSNS and NBK bring thousands of relocating military families who start their home search online, often from across the country. Nolan was invisible to this entire market.
Every week without a digital presence was leads that went to competitors with worse local knowledge and fewer years of experience.
What Buzz Cue Built
The Website — nolanreynoldshomes.com
We built the entire site on Ghost — fast, SEO-friendly, and easy for Nolan to update as the market changes. The architecture was designed from day one to rank, not just look good.
Core pages built:
- Homepage — Positioned Nolan as Kitsap County's expert seller's agent with clear value props and lead capture
- Home Valuation — Primary lead generation page targeting sellers researching their home's worth
- Pricing Strategy — Service page explaining Nolan's approach to strategic pricing
- Home Marketing — Highlighting his signature video + photography + digital marketing approach
- 5 City Pages — Dedicated pages for Bremerton, Poulsbo, Silverdale, Port Orchard, and Bainbridge Island, each with unique local content and SEO targeting
- Blog Index — Organized by category for clean user experience and crawlability
- Contact — Streamlined with embedded lead capture
Site-Wide Lead Capture
We integrated a Paperform popup across every page of the site — all 39 indexed pages — converting the "Get in Touch" buttons into a seamless lead capture form without requiring visitors to navigate away. Every page on the site now actively converts, not just the contact page.
28 Blog Posts — The SEO Engine
This is where the long-term search traffic comes from. We published a full content calendar targeting the searches Nolan's ideal clients are actually making:
Seller-Focused Content:
- Staging tips specific to Kitsap County homes
- Best time to sell in the Kitsap market
- How to price your home for maximum return
- Curb appeal improvements with the best ROI in the Pacific Northwest
- What sellers need to know about Kitsap's market conditions
Military Relocation Content:
- PCS moves to Kitsap County — complete guide
- Living near PSNS and NBK — neighborhoods and commute guide
- VA loan home buying in Kitsap County
- Best neighborhoods for military families on the Kitsap Peninsula
Waterfront & Lifestyle Content:
- Kitsap County waterfront homes guide
- Living on the Kitsap Peninsula — what to expect
- Bremerton, Poulsbo, Silverdale, Port Orchard, and Bainbridge Island neighborhood guides
Buyer-Focused Content:
- First-time homebuyer guide for Kitsap County
- How to compete in a low-inventory market
- Kitsap County real estate market updates
Technical SEO — Every Page, Every Detail
We don't publish pages that aren't optimized. Every single page and post on the site includes:
- Unique, keyword-optimized title tags and meta descriptions
- LocalBusiness schema markup — Tells Google Nolan's name, location, service area, and specialization in machine-readable format
- Article schema on all blog posts — Signals content freshness and authorship
- FAQPage schema on service pages — Eligible for rich results in Google search
- Internal linking architecture — Every page links to at least 3 other relevant pages, building topical authority and helping Google crawl the site efficiently
- Mobile-first, fast-loading design — Core Web Vitals optimized
The Results
Nolan went from zero indexed pages to a fully built, SEO-ready website with 39 indexed pages targeting the keywords his ideal clients search for every day.
"He's gone from invisible to having the most comprehensive realtor website in Kitsap County" — built to rank for the searches his ideal clients make, capture leads from every page, and establish him as the definitive local expert for buyers, sellers, and military families relocating to the peninsula.
What's now live and working:
- ✅ 39 indexed pages targeting Kitsap County real estate searches
- ✅ Military relocation content capturing PCS search traffic from across the country
- ✅ 5 city-specific pages targeting Bremerton, Poulsbo, Silverdale, Port Orchard, and Bainbridge Island
- ✅ Lead capture on every single page of the site
- ✅ Full schema markup signaling expertise and local authority to Google
- ✅ Internal linking architecture that builds topical authority over time
- ✅ A content engine that will compound in traffic for years
Why This Matters If You're a Realtor
Here's the reality of real estate marketing in 2026:
Zillow, Realtor.com, and Redfin dominate the broad national searches. You can't outrank them. But local search is a different story. When someone in Bremerton searches "Kitsap County realtor" or a military family in Virginia searches "PCS move to PSNS," those searches are winnable. And the realtors who win them consistently are the ones building their own content-driven digital presence — not relying on platforms that own the relationship and take the lead fee.
What Nolan now has — and most Kitsap County realtors don't — is:
- A website he owns, that Google trusts, that grows in authority over time
- Content that positions him as the go-to expert before a potential client ever picks up the phone
- A lead capture system that works around the clock, on every page
- Military relocation content that captures one of Kitsap County's highest-volume, highest-intent buyer segments
What We Offer Realtors
Every realtor engagement includes exactly what we built for Nolan — customized to your specific market, specialty, and brand:
🌐 Website Design & Build
Fast, professional, SEO-ready website built on Ghost. Designed to rank and convert — not just impress at listing appointments.
🔍 Local SEO
City pages, neighborhood content, keyword research, schema markup, and internal linking that builds ranking authority over time.
✍️ Content Strategy & Writing
Market reports, neighborhood guides, buyer/seller resources, and military relocation content — written to rank and to convert.
🎥 Video Production
Market updates, neighborhood tours, client testimonials, and personal brand video — the content that makes sellers choose you before you've met.
⭐ Review Management
Automated post-closing review requests, response management, and reputation monitoring. Build the social proof that wins listings.
📊 Analytics & Lead Tracking
Know exactly which content and channels generate inquiries, home valuation requests, and buyer leads. No guessing.
"Buzz Cue built everything — the website, the content, the SEO infrastructure. I went from having no online presence to having the most comprehensive realtor site in the county. And they did it fast."
Nolan Reynolds — Windermere Real Estate, Silverdale, WA
Ready to Own Your Market Online?
If you're a realtor in Kitsap County — or anywhere in Western Washington — and your digital presence doesn't reflect your experience and expertise, that's costing you listings and buyer clients every single week.
We offer a free marketing audit for realtors. We'll analyze your current online presence, show you what your competitors are doing, and give you an honest assessment of what it would take to become the most visible agent in your market.
📞 360-930-8052 | 📧 [email protected]
Get Your Free Realtor Audit → See Realtor Services →
Buzz Cue — Poulsbo, WA. We build websites and marketing systems for Kitsap County realtors that generate leads, build authority, and compound in value over time. See more case studies →