The Question Most Agencies Hope You Don't Ask
Here's a question most marketing agencies hope you don't ask: "How do you know it's working?"
We hope you do ask. Because without proper tracking and analytics, marketing is just spending money and hoping. And hope isn't a strategy.
Buzz Cue builds measurement systems that show you exactly what's working, what isn't, and where your next customer is coming from. Clear data. Honest reporting. No vanity metrics.
The Problem: Most Small Businesses Are Flying Blind
Here's what we see in almost every Kitsap County small business we audit:
- Google Analytics installed but never configured properly (or not installed at all)
- No conversion tracking — no idea which marketing channels produce actual leads
- Phone calls not tracked — the #1 lead source for local businesses, completely invisible
- Paying for Google Ads with no way to measure return
- Making decisions based on gut feeling instead of data
You wouldn't run your business without looking at your bank account. You shouldn't run your marketing without looking at your analytics.
What We Set Up & Track
Google Analytics 4 (GA4)
GA4 is the foundation. We configure it properly from day one — not just the basic install, but the full setup that gives you useful data:
- Event tracking — Form submissions, phone clicks, button clicks, scroll depth
- Traffic source attribution — Know exactly where visitors come from (Google, social, referral, direct)
- User behavior — What pages people visit, how long they stay, where they drop off
- Audience insights — Demographics, devices, locations
- Custom dashboards — The metrics that matter to your business, not 47 charts you'll never look at
Google Tag Manager (GTM)
GTM is the infrastructure that makes everything work cleanly. We use it to:
- Track form submissions across your site
- Monitor phone number clicks
- Fire conversion events for Google Ads
- Track PDF downloads, video plays, and custom interactions
- Manage all tracking codes in one place (no more code bloat)
Conversion Tracking
Conversion tracking answers the only question that matters: "Which marketing is bringing me customers?"
We track:
- Form submissions — Contact forms, quote requests, appointment bookings
- Phone calls — Both click-to-call and dynamic number tracking
- Google Business Profile actions — Calls, directions, website clicks from your GBP
- Chat interactions — If you use live chat or chatbots
- E-commerce transactions — If applicable
Every lead gets attributed to a source. You'll know if that customer came from local SEO, Google Ads, a video you posted, or a referral.
PostHog (Advanced Behavior Analytics)
For businesses that want deeper insight, we implement PostHog — a powerful analytics tool that shows:
- Session recordings — Watch exactly how visitors navigate your site
- Heatmaps — See where people click, scroll, and hover
- Funnel analysis — Identify where prospects drop off in your conversion path
- Feature flags — Test different page versions and track which converts better
This goes beyond "how many visitors" to "what are they actually doing and where are we losing them."
Funnel Visualization
Your marketing is a funnel, whether you've mapped it or not. We make it visible:
Awareness (they find you) → Engagement (they browse your site) → Consideration (they read reviews, watch a video) → Conversion (they call or fill out a form)
We track every stage so you know:
- How many people enter the funnel (traffic)
- Where they drop off (bounce points)
- What converts them (winning pages/content)
- Your actual cost per lead from each channel
Learn more: Marketing Funnels Explained for Small Business
Monthly Reporting: What You Actually Get
No 40-page PDF full of charts nobody reads. Our monthly reports are built for business owners:
- Executive summary — 3 sentences: what happened, what worked, what's next
- Lead report — How many leads, from where, at what cost
- Traffic report — Visits, sources, trends (up/down and why)
- Ranking report — Search positions for your target keywords (if doing SEO)
- GBP report — Profile views, calls, direction requests
- Recommendations — Specific actions to take based on the data
We include a 15-minute walkthrough call if you want it. Or just read the summary. Your time, your choice.
Bug Captures & Site Health
Analytics aren't just for marketing. We also catch:
- Broken pages and 404 errors
- Forms that aren't submitting properly
- Slow-loading pages that are costing you visitors
- Mobile display issues
- Security warnings
Think of it as a monthly health check for your entire web presence.
Why Measurement Matters
Here's a real scenario we see constantly:
A business is spending $1,500/month on Google Ads and $800/month on social media management. They think Google Ads is working because they're "getting clicks." When we install proper conversion tracking, we discover: Google Ads produced 3 leads last month ($500/lead). Their organic SEO — which costs nothing extra — produced 12 leads. Social media produced 1.
Without tracking, they'd keep pouring money into the wrong channel. With tracking, they can make smart decisions. How to Measure Marketing ROI →
Frequently Asked Questions
What is conversion tracking?
It measures specific actions people take on your website — form submissions, phone calls, purchases. It tells you which marketing channels are generating actual leads and customers, not just traffic.
Do I really need analytics for my small business?
If you spend any money on marketing, yes. Without analytics, you're guessing. With proper tracking, you know exactly which channels bring customers and where to invest more — or stop wasting money.
What is GA4 and do I need it?
GA4 is Google's current analytics platform. If you have a website, you need it. It's free and provides essential data about traffic, behavior, and conversions. We set it up so you get clean, useful data — not a confusing dashboard you never check.
How much does analytics setup cost?
One-time setup (GA4, GTM, conversion tracking) typically runs $500–$1,500 depending on complexity. Ongoing monitoring and monthly reporting starts at $300/month. The ROI is immediate — knowing where your leads come from prevents wasting money on channels that don't work.
What's the difference between GA4 and Google Tag Manager?
GA4 collects and reports your data. GTM is the tool that sends the right data to GA4. Think of GTM as the plumbing and GA4 as the dashboard. You need both, and we set up both.
I already have Google Analytics. Isn't that enough?
Probably not. Most small business GA4 installations are missing conversion tracking, have no events configured, and use default settings that provide incomplete data. We audit your current setup and fix the gaps.